Shoppermap  
   

Our research services

Shoppermap provides insights to operational enhancements by identifying in-store shopper activity trends within 'the retail funnel' that impact purchasing decisions.

the retail funnel  
Shoppermap, an affordable and flexible solution, allowing clients to monitor the effectiveness of store operations enhancements.

Using the latest digital video and software analytics, Shoppermap measures key drivers of store performance including external and visitor footfall, visitor profiling, store circulation and layout, purchase conversion rates, queuing dynamics, fitting room and till management.

Shoppermap is a new division of Retailmap, a leading retail research agency whose clients include: Debenhams, George at Asda, Marks and Spencers, Peacocks, Sainsburys.

Measuring effectiveness of store operations and store capacity
A 25% up lift in Saturday peak trading conversion rate was achieved by using a different policy for managing till opening. Additional benefits included reduced queue lengths and improved shopper circulation.
    more details...
Testing store layout & design
By replacing a single main walkway with a twin walkway, along with changes to departmental adjacencies, shopper footfall to the rear of the store increased by 35%.
    more details...
Measuring changing shopper profile
Weak Saturday conversion rates were found to be linked to lower participation of single female visitors compared to weekdays.
    more details...
Trends in key metrics
Visitor footfall metrics altered the perceived view that weak sales performance was related to a weak retail marketplace. Detailed analysis highlighted that the trading performance was driven by a decline in purchaser conversion rates despite increased footfall.
    more details...
Footfall and conversion
  Footfall and conversion, using the latest customer counting technologies, Shoppermap provides ongoing monitoring and analysis of visitor footfall and purchase conversion rates.
    more details...
 
Shopper behaviour research
  Shoppermap measuring shopper experience and monitoring average time in store, time browsing, queuing, paying, interaction with staff, queue length/time. Measuring effectiveness of store operations
    more details...
Retail research   Retail research
Artography Web Design Sitemap - Retailmap
Retail researchers

home | services | clients | team | retailmap | contact

Retailmap Retailmap: informing retail decision makers
 

Tel: 01530 837 399

© Shoppermap 2010. All rights reserved

links | sitemap